We expanded and modernized UBS's digital iOS experience by developing the new Wealth Way app, a wealth management product for UBS's high net worth clientele.
Product Design
Research
Engineering
Product Management
Product Analysts
QA
Client Stakeholders
Consultant Team
iPad app
iPhone app
UX/UI Design
Information Architecture
Usability Testing
Prototypes
Design System
iOS Human Interface Patterns
UBS sought our assistance in redesigning a digital experience to drive organic growth and enable deeper engagement among clients, advisers, and the firm within wealth management, taking an integrated and collaborative approach to designing the experience and defining the technology strategy.
To determine our product design and strategy for this undertaking, over the course of 4 months, the Deloitte research arm conducted detailed research, discovery activities, and testing with UBS stakeholders, clients, and Financial Advisors.
Ultimately, these efforts helped the team uncover the best vision of the product’s purpose and the business’s ambitions.
The key insights that served as our north star throughout the app’s creation were:
Clients want to see the full picture of their finances their various assets and liabilities, beyond just their investment numbers
Life is broader than just retirement and health funds. They want to make informed plans with their life priorities in mind.
They’re looking for contextual guidance to make decisions, both in the form of passive advice via the app and actively via their connection with their UBS financial advisor
A key differentiator within the UBS wealth management app is our Milestone feature. Which was created out of the insights that users want to help plan their wealth spending, beyond just the basics.
UBS clients turn to their Financial Advisor services to help plan and prepare for future spending beyond just the basics. This feature allows them to log and manage their future wealth spending goals and plan for these future spendings wisely alongside their trusted advisor. Plotted along a timeline, these goals (think exciting vacation, new car, institutional donations) are visually available to manage and look forward to.
We aimed to validate which interactions and content are working well, flag those that need further development, and gaining quantitative metrics on the app’s usability.
Along with this validation, some of the most tangible outcomes came with uncovering usability issues in some instances of adding and editing a milestone. We took in those insights and updated the designs prior to launch.
Overall, users understand and like the Milestone feature. They think of it as a long-term planning tool for their future financial movements, to help them plan for upcoming changes in their finances.
would add a milestone
understood Wealth Way educational content
When it came to adapting this feature from tablet to mobile, we had an interesting challenge visually translating complex financial information to a smaller device. Since we started with the tablet breakpoint, we needed to take a different approach in how we rendered user’s account balances on their phone.
Understand users’ unique needs for mobile on-the-go actions vs more in-depth financial planning on iPad
Create cohesion across apps to leverage user familiarity with iPad’s key abilities, hierarchy, and navigation organization
Utilize native iPhone components to enable usability for the smaller device
With iPad, we utilized the large amount of space we had to work with on the landscape view to work with to show the details of the user’s account balances, all organized in one view.
When a user views their finances on their phone, whether on the go or quickly viewing information - the most pertinent information they need to look at are data points such as account names, totals, and change in value.
Wanting to keep the experience familiar across tablet and mobile, we kept the same methods of organizing user’s account balances by assets vs. liabilities, color coding, and segmented control.
Users can tap to see deeper information about a particular account balance.
When they tap, an action drawer opens from below to display to see additional details of the account, as well as the relevant actions available for the balance.
We were able to test several iPhone features with UBS’s demographic to gauge usability, understanding, and feedback.We received feedback for improvement to provide visual clarification on hierarchy, especially when various accounts are totaled.
"I love how it's all in one spot and you can add different accounts to it, and it's very easy to navigate"
“[Accounts Balances] is a really good capsule summary page. I get my total and then the split between each type of account.”
“I would want to know change in value over what time frame [in Account Detail action sheet.”
“I’m unclear of the order [of accounts on Balances], so it’s hard for me to know how it should be organized.”
Our work went on to gain industry recognition and was awarded a BIG Innovation Award by the Business Intelligence Group
